Supreme Court decisions on reproductive rights and affirmative action inadvertently afford the nursing profession a propitious opportunity to capitalize on the nation’s rich mosaic of iceberg demographic identities—inherited and acquired traits that may not be visibly apparent—to address pressing worker shortages and other workplace conundrums. 

Public opinion polls reveal Americans are turning to companies with purpose and ethics to lead us through the profound anxiety and crises we are currently experiencing as a nation. We developed a corporate reputational equity checklist that will enable firms to brand or rebrand themselves as inclusive and equitable places to work, as well as position their companies as a collective of civically engaged corporate citizens poised and willing to address society’s most pressing ills, including systemic racism.

Cities increasingly will have to demonstrate a strong commitment to reputational equity to remain attractive places to live, work, play, and do business given the racially and ethnically disparate impacts of Covid-19 pandemic and recent senseless killings of unarmed African Americans that spawned a nationwide protest movement. We leverage evidence-based best practices of inclusive and equitable development from the research literature to devise a reputational equity checklist—a portfolio of strategies, policies, tactics, procedures and practices cities will need to embrace to dismantle all forms of “Isms” and “Phobias” that are principally responsible for the major divisions that exist in American society today.