Hurricane Ian destroyed property and disrupted livelihoods in some of Florida’s largest and most rapidly growing coastal and inland counties. For the thirteen counties declared eligible for federal disaster assistance in the immediate aftermath of this extreme weather event, we document the role net migration played in recent population growth—a crucial issue in climate change policy deliberations—and outline creative strategies and investments Florida officials will have to leverage to both rebuild and create resilient communities with reputational equity that remain attractive to newcomers as well as long term residents moving forward.